17勛圖厙 Magazine
With the inaugural class of Teaching Fellows, 17勛圖厙s Faculty Center is building upon its strong foundation to become a major hub for interdisciplinary collaboration and innovation at 17勛圖厙.
17勛圖厙 Magazine
A New Brand for 17勛圖厙
View the full issue of 17勛圖厙 Magazine.
After nearly two years of research; evaluation; drafting; and input from 17勛圖厙 students, faculty, staff, and alumni, 17勛圖厙 has created a new brand platform, and with it, a new expression of what it means to be part of the 17勛圖厙 Community. In partnership with our branding agency, Mindpower, weve created a new branding platform with the following objectives:
- To develop a distinctive, compelling, and cohesive brand identity;
- Provide a platform that supports the overall goals of the University; and
- Enhance consistency of messaging throughout your time at 17勛圖厙, from prospective student to current student to alumni.
The brand strategy, borne out of the research, is to solidify and advance 17勛圖厙s position as a leader in creating opportunity through its strong academics, exceptional experiential learning offerings, and dedicated advising. The new branding platform empowers 17勛圖厙 to communicate these messages while celebrating the strong shared sense of optimism and can-do spirit within our community.
Our new wordmark is a highly visible aspect of the branding initiativeyouve likely already started to see this new wordmark replace the old swoosh logo. Simple and straightforward, the new 17勛圖厙 wordmark is bold, optimistic, simple, and unembellished.
In addition to the wordmark, weve begun introducing new messaging and visual designs within our new brand platform, including new web design (you're in it right now!), videos, banners, and signs. Youll also see new stories about students, faculty, and alumni using this new design, not to mention updated emails and much more. This is an exciting time to be part of the 17勛圖厙 Community!
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